open-design/skills/hyperframes/house-style.md
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Initial import: open-design source for helix-mind.ai distribution
This repository contains the open-design daemon CLI source code, built
and packaged at https://helix-mind.ai/cli/open-design/latest.tgz for use
by the HelixMind /design slash command.

Licenses: Apache-2.0 (root) + MIT (skills/*)
2026-05-06 20:50:24 +02:00

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# House Style
Creative direction for compositions when no `visual-style.md` is provided. These are starting points — override anything that doesn't serve the content.
## Before Writing HTML
1. **Interpret the prompt.** Generate real content. A recipe lists real ingredients. A HUD has real readouts.
2. **Pick a palette.** Light or dark? Declare bg, fg, accent before writing code.
3. **Pick typefaces.** Run the font discovery script in [references/typography.md](references/typography.md) — or pick a font you already know that fits the theme. The script broadens your options; it's not the only source.
## Lazy Defaults to Question
These patterns are AI design tells — the first thing every LLM reaches for. If you're about to use one, pause and ask: is this a deliberate choice for THIS content, or am I defaulting?
- Gradient text (`background-clip: text` + gradient)
- Left-edge accent stripes on cards/callouts
- Cyan-on-dark / purple-to-blue gradients / neon accents
- Pure `#000` or `#fff` (tint toward your accent hue instead)
- Identical card grids (same-size cards repeated)
- Everything centered with equal weight (lead the eye somewhere)
- Banned fonts (see [references/typography.md](references/typography.md) for full list)
If the content genuinely calls for one of these — centered layout for a solemn closing, cards for a real product UI mockup, a banned font because it's the perfect thematic match — use it. The goal is intentionality, not avoidance.
## Color
- Match light/dark to content: food, wellness, kids → light. Tech, cinema, finance → dark.
- One accent hue. Same background across all scenes.
- Tint neutrals toward your accent (even subtle warmth/coolness beats dead gray).
- **Contrast:** enforced by `hyperframes validate` (WCAG AA). Text must be readable with decoratives removed.
- Declare palette up front. Don't invent colors per-element.
## Background Layer
Every scene needs visual depth — persistent decorative elements that stay visible while content animates in. Without these, scenes feel empty during entrance staggering.
Ideas (mix and match, 2-5 per scene):
- Radial glows (accent-tinted, low opacity, breathing scale)
- Ghost text (theme words at 3-8% opacity, very large, slow drift)
- Accent lines (hairline rules, subtle pulse)
- Grain/noise overlay, geometric shapes, grid patterns
- Thematic decoratives (orbit rings for space, vinyl grooves for music, grid lines for data)
All decoratives should have slow ambient GSAP animation — breathing, drift, pulse. Static decoratives feel dead.
## Motion
See [references/motion-principles.md](references/motion-principles.md) for full rules. Quick: 0.30.6s, vary eases, combine transforms on entrances, overlap entries.
## Typography
See [references/typography.md](references/typography.md) for full rules. Quick: 700-900 headlines / 300-400 body, serif + sans (not two sans), 60px+ headlines / 20px+ body.
## Palettes
Declare one background, one foreground, one accent before writing HTML.
| Category | Use for | File |
| ----------------- | --------------------------------------------- | ---------------------------------------------------------- |
| Bold / Energetic | Product launches, social media, announcements | [palettes/bold-energetic.md](palettes/bold-energetic.md) |
| Warm / Editorial | Storytelling, documentaries, case studies | [palettes/warm-editorial.md](palettes/warm-editorial.md) |
| Dark / Premium | Tech, finance, luxury, cinematic | [palettes/dark-premium.md](palettes/dark-premium.md) |
| Clean / Corporate | Explainers, tutorials, presentations | [palettes/clean-corporate.md](palettes/clean-corporate.md) |
| Nature / Earth | Sustainability, outdoor, organic | [palettes/nature-earth.md](palettes/nature-earth.md) |
| Neon / Electric | Gaming, tech, nightlife | [palettes/neon-electric.md](palettes/neon-electric.md) |
| Pastel / Soft | Fashion, beauty, lifestyle, wellness | [palettes/pastel-soft.md](palettes/pastel-soft.md) |
| Jewel / Rich | Luxury, events, sophisticated | [palettes/jewel-rich.md](palettes/jewel-rich.md) |
| Monochrome | Dramatic, typography-focused | [palettes/monochrome.md](palettes/monochrome.md) |
Or derive from OKLCH — pick a hue, build bg/fg/accent at different lightnesses, tint everything toward that hue.