diff --git a/apps/web/app/(dashboard)/layout.tsx b/apps/web/app/(dashboard)/layout.tsx
index da4002d..8afb423 100644
--- a/apps/web/app/(dashboard)/layout.tsx
+++ b/apps/web/app/(dashboard)/layout.tsx
@@ -1,6 +1,7 @@
 import { CookieBanner } from '@/components/cookie-banner';
 import { Logo } from '@/components/logo';
 import { MobileActionBar } from '@/components/mobile-action-bar';
+import { PulseLink } from '@/components/pulse';
 import { UserMenu } from '@/components/user-menu';
 import { FileClock, LayoutGrid, Package, Server, Settings } from 'lucide-react';
 import Link from 'next/link';
@@ -33,12 +34,12 @@ export default function DashboardLayout({ children }: { children: React.ReactNod
             </nav>
           </div>
           <div className="flex items-center gap-1 sm:gap-2">
-            <Link
+            <PulseLink
               href="/servers/new"
               className="hidden h-7 items-center gap-1.5 rounded-md bg-[--color-accent] px-2.5 text-[12px] font-medium text-white transition-colors duration-200 hover:bg-[#5557e8] sm:inline-flex"
             >
               + New server
-            </Link>
+            </PulseLink>
             <UserMenu />
           </div>
         </div>
diff --git a/apps/web/app/(marketing)/page.tsx b/apps/web/app/(marketing)/page.tsx
index 734a5de..6438d07 100644
--- a/apps/web/app/(marketing)/page.tsx
+++ b/apps/web/app/(marketing)/page.tsx
@@ -1,6 +1,7 @@
 import { HeroStepRotator } from '@/components/hero-step-rotator';
 import { JsonLd } from '@/components/json-ld';
 import { ParticleHero } from '@/components/particle-hero';
+import { PulseLink } from '@/components/pulse';
 import { ScrollCue } from '@/components/scroll-cue';
 import { StaticCodeBlock } from '@/components/static-code-block';
 import { FAQ, faqJsonLd } from '@/lib/seo';
@@ -92,14 +93,20 @@ export default function Landing() {
           three artifacts (prompt → build.log → claude config) with a
           mouse-reactive 3D tilt and a step indicator. Shorter overall
           so the video section below is teased above the fold. */}
-      <section className="relative overflow-hidden border-b border-[--color-border]">
+      <section
+        className="relative flex items-center overflow-hidden border-b border-[--color-border]"
+        style={{ minHeight: 'calc(100svh - 3rem)' }}
+      >
         {/* WebGL particle field — capability-detected client component.
             Sits behind the hero content at z-0 with pointer-events:none
             so the CTAs above remain fully interactive. The canvas listens
             for pointermove on window itself, so the ring still tracks
-            the cursor through the content above. */}
+            the cursor through the content above. With the hero now
+            filling the full first-viewport (minus the 48px sticky nav),
+            the field has cinematic-scale room and the indigo radial
+            glow + dot mask read as the dominant background motif. */}
         <ParticleHero />
-        <div className="relative z-10 mx-auto grid max-w-6xl gap-10 px-6 py-14 sm:py-20 md:grid-cols-[1.05fr_1fr] md:items-center md:gap-12 md:py-28">
+        <div className="relative z-10 mx-auto grid w-full max-w-6xl gap-10 px-6 py-14 sm:py-20 md:grid-cols-[1.05fr_1fr] md:items-center md:gap-12">
           <div className="min-w-0">
             <span className="mono inline-block rounded-full border border-[--color-border] bg-[--color-bg-elevated] px-2.5 py-0.5 text-[11px] tracking-wide text-[--color-fg-muted]">
               v0.1 — updated 2026-05-20
@@ -116,18 +123,18 @@ export default function Landing() {
               for Claude, Cursor and ChatGPT.
             </p>
             <div className="mt-7 flex flex-wrap items-center gap-3">
-              <Link
+              <PulseLink
                 href="/login"
                 className="inline-flex h-9 items-center justify-center rounded-md bg-[--color-accent] px-4 text-[13px] font-medium text-white transition-colors duration-200 hover:bg-[#5557e8]"
               >
                 Start building free
-              </Link>
-              <Link
+              </PulseLink>
+              <PulseLink
                 href="/docs"
                 className="inline-flex h-9 items-center justify-center rounded-md border border-[--color-border] bg-[--color-bg-elevated] px-4 text-[13px] text-[--color-fg-muted] transition-colors hover:text-[--color-fg]"
               >
                 Read the docs
-              </Link>
+              </PulseLink>
             </div>
             <div className="mt-8 flex flex-wrap gap-x-6 gap-y-2 text-[12px] text-[--color-fg-subtle]">
               <span className="inline-flex items-center gap-1.5">
diff --git a/apps/web/app/globals.css b/apps/web/app/globals.css
index 01f4dfc..ecec493 100644
--- a/apps/web/app/globals.css
+++ b/apps/web/app/globals.css
@@ -168,3 +168,29 @@
     transform: translateY(0);
   }
 }
+
+/* Click-pulse for primary actions (see components/pulse.tsx).
+   Scales a small indigo dot from 1x to 80x over 650ms — on a 2px base
+   that's ~160px max radius, comfortably larger than any button on the
+   site. The translate(-50%, -50%) keeps the dot anchored to the click
+   point as it grows. Reduced-motion users get an instant fade-out so
+   the click action still proceeds without the bloom. */
+@keyframes glow-pulse {
+  0% {
+    transform: translate(-50%, -50%) scale(1);
+    opacity: 0.85;
+  }
+  100% {
+    transform: translate(-50%, -50%) scale(80);
+    opacity: 0;
+  }
+}
+@media (prefers-reduced-motion: reduce) {
+  @keyframes glow-pulse {
+    0%,
+    100% {
+      transform: translate(-50%, -50%) scale(1);
+      opacity: 0;
+    }
+  }
+}
diff --git a/apps/web/components/marketing-auth-buttons.tsx b/apps/web/components/marketing-auth-buttons.tsx
index a126603..6394d53 100644
--- a/apps/web/components/marketing-auth-buttons.tsx
+++ b/apps/web/components/marketing-auth-buttons.tsx
@@ -1,7 +1,7 @@
 'use client';
 
+import { PulseLink } from '@/components/pulse';
 import { apiFetch } from '@/lib/api';
-import Link from 'next/link';
 import { useEffect, useState } from 'react';
 
 /**
@@ -26,11 +26,11 @@ export function MarketingAuthButtons() {
   const showDashboard = authed === true;
 
   return (
-    <Link
+    <PulseLink
       href={showDashboard ? '/dashboard' : '/login'}
       className="rounded-md bg-[--color-accent] px-3 py-1.5 text-[13px] font-medium text-white transition-colors duration-200 hover:bg-[#5557e8]"
     >
       {showDashboard ? 'Dashboard' : 'Login'}
-    </Link>
+    </PulseLink>
   );
 }
diff --git a/apps/web/components/pulse.tsx b/apps/web/components/pulse.tsx
new file mode 100644
index 0000000..6511b35
--- /dev/null
+++ b/apps/web/components/pulse.tsx
@@ -0,0 +1,121 @@
+'use client';
+
+import Link from 'next/link';
+import {
+  type ComponentProps,
+  type MouseEvent as ReactMouseEvent,
+  useRef,
+  useState,
+} from 'react';
+
+interface Pulse {
+  id: number;
+  x: number; // percentage 0-100
+  y: number;
+}
+
+/**
+ * Shared indigo glow-pulse-on-click effect used by hero CTAs and other
+ * primary actions across the site. Same visual language as the hero
+ * load-in glow — a small bright dot detonates from the click point and
+ * scales out fast, fading to transparent.
+ *
+ * Two variants exposed:
+ *   - <PulseLink>   wraps next/link
+ *   - <PulseButton> wraps a native <button>
+ *
+ * Both compose with whatever className the caller passes. They add
+ * `relative overflow-hidden` so the expanding pulse stays inside the
+ * button's rounded shape — without overflow-hidden, the pulse would
+ * bleed onto neighbouring content.
+ *
+ * The CSS keyframe `glow-pulse` lives in app/globals.css. It scales the
+ * pulse dot from 1x to 80x over 650ms, which on a 2px base size gives a
+ * ~160px max radius — comfortably bigger than every button on the site,
+ * so the bloom always fills the chrome.
+ *
+ * Reduced-motion: the keyframe is suppressed to instant-opacity-0 in
+ * globals.css, so the click flow is preserved but the bloom is silent.
+ */
+function usePulseState() {
+  const [pulses, setPulses] = useState<Pulse[]>([]);
+  const idRef = useRef(0);
+
+  const trigger = (e: ReactMouseEvent<HTMLElement>) => {
+    const rect = e.currentTarget.getBoundingClientRect();
+    const x = ((e.clientX - rect.left) / rect.width) * 100;
+    const y = ((e.clientY - rect.top) / rect.height) * 100;
+    const id = ++idRef.current;
+    setPulses((p) => [...p, { id, x, y }]);
+    // Self-cleanup after the animation finishes (650ms keyframe + 50ms slack).
+    // We don't rely on `onAnimationEnd` because if the user clicks twice
+    // rapidly the second pulse's mount can race the first's animation event.
+    setTimeout(() => setPulses((p) => p.filter((q) => q.id !== id)), 700);
+  };
+
+  return { pulses, trigger };
+}
+
+function PulseLayer({ pulses }: { pulses: Pulse[] }) {
+  return (
+    <>
+      {pulses.map((p) => (
+        <span
+          key={p.id}
+          aria-hidden
+          className="pointer-events-none absolute size-2 -translate-x-1/2 -translate-y-1/2 rounded-full"
+          style={{
+            left: `${p.x}%`,
+            top: `${p.y}%`,
+            background: 'radial-gradient(circle, rgba(99,102,241,0.85), transparent 65%)',
+            animation: 'glow-pulse 0.65s cubic-bezier(0.16, 1, 0.3, 1) forwards',
+          }}
+        />
+      ))}
+    </>
+  );
+}
+
+export function PulseLink({
+  className,
+  children,
+  onClick,
+  ...rest
+}: ComponentProps<typeof Link>) {
+  const { pulses, trigger } = usePulseState();
+  return (
+    <Link
+      {...rest}
+      onClick={(e) => {
+        trigger(e);
+        onClick?.(e);
+      }}
+      className={`relative overflow-hidden ${className ?? ''}`}
+    >
+      {children}
+      <PulseLayer pulses={pulses} />
+    </Link>
+  );
+}
+
+export function PulseButton({
+  className,
+  children,
+  onClick,
+  ...rest
+}: ComponentProps<'button'>) {
+  const { pulses, trigger } = usePulseState();
+  return (
+    <button
+      {...rest}
+      onClick={(e) => {
+        trigger(e);
+        onClick?.(e);
+      }}
+      className={`relative overflow-hidden ${className ?? ''}`}
+    >
+      {children}
+      <PulseLayer pulses={pulses} />
+    </button>
+  );
+}